Mobilizing Volunteers: Communicate, Communicate, Communicate!

Keeping your ALL of your volunteers informed is important.

While many volunteers and potential volunteers may be using social media, it is important to keep in mind that not all volunteers are on Facebook or Twitter. So in your recruitment and retention efforts, please remember to use traditional ways of communicating, like email and phone, to keep your volunteers ‘in the loop.’

Here are some traditional surefire ways to connect and communicate with your volunteer base:

Email:

Email is a great way to enable a two-way conversation with volunteers. Plus you keep a paper trail.

Tip: Be sure to use the Bcc (Blind carbon copy) function when sending emails to multiple volunteers. Privacy legislation is stringent and the Bcc feature helps to make sure that you are not accidentally sharing emails among your volunteers without their permission.

Tip: Send your emails in small batches of about 40 addresses to help your message stay out of your volunteers’ junk folders. For monthly information updates, you can sign-up for free email marketing software that will help you create beautiful email newsletters. (Ask us and we can recommend some reputable software)

Telephone:

In a recent study, when people were asked why people don’t volunteer their response was simple, “No one asked me”. To make a closer connection with volunteers – pick up a phone.
Thanks to Blindside Technologies, we offer a free teleconferencing service to comprehensive VO Member Organizations. If time and space are a concern, you may schedule a teleconference of up to 20 callers!

Here’s how:

– Visit www.volunteerottawa.ca
– Log on using your user ID and password
– Use the quick links at the left-hand side of the page, click “Members”
– Use the blue links at the left-hand side of the page, click “Conference Call”
– A new window will open; follow the steps to set up your conference call.

Final thought – this year, let’s bring it back to basics and add that personal touch to our communications. Email and phone will help you to communicate with your volunteers in an efficient and effective manner.

Become a Volunteer Ottawa Member!

Let us help you recruit and retain volunteers!
Get started: http://www.volunteerottawa.ca/vo-clean/index.php?/eng/membership_services/join_now

Need help? Please contact Shelley Ann Morris, Recruitment and Referral Services Coordinator at 613-736-5266 ext 152 or shelley@volunteerottawa.ca

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